Troy Roennfeldt founded Engado after one too many rounds of the link-building grind: the inbox full of copy-paste swap requests, the sketchy marketplaces, the links that vanish in a month. Engado is his answer, a network where real, verified websites find each other and trade value for value instead of spam. He has been building, running, and optimising websites since 1999, and writes here about link building, website partnerships, and the honest, slightly-less-soul-crushing way to do SEO.
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Troy Roennfeldt
Founder of Engado. Building, running, and optimising websites since 1999.
★ Written by Troy ★
Are Link Exchanges Safe? The Group Chat Answer
The honest, been-there answer on whether link exchanges are safe: what Google actually targets, why ABC schemes give you away, and the swap worth making.
Brand Mentions vs Backlinks: Getting Visible When Search Is AI
A backlink is a vote. A brand mention is a reputation. As search becomes AI answers, being talked about matters as much as being linked to. Here is why, and what to do.
The 25 Types of Backlinks, and Which Ones Are Worth It
All 25 types of backlinks, what Google actually says about each, and a plain verdict, sorted into the ones worth earning, the ones that are fine in moderation, and the ones to avoid.
What Is a Reciprocal Link, and Are They Bad for SEO?
A reciprocal link is two websites agreeing to link to each other. Here is what that means, whether reciprocal links hurt your SEO, and where Google draws the line.
How Collaboration Earns Backlinks
Collaboration is one of the best ways to earn backlinks. The old 'give and expect nothing' advice had it half right. Here is the honest version, and how to do it.
Cross-Promotion: How to Grow by Trading Value for Value
Cross-promotion is value for value in its simplest form: two or more sites lending each other their audiences. What it is, why it works, and examples by channel.